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The FCTRY LAb x NLE Choppa Yellow Duck Boot is a Final Sale and is not eligible for returns or exchanges.

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OUR SNEAKER STUDIO & LAB IN LOS ANGELES HELPS CREATORS IN ENTERTAINMENT, SPORTS & BUSINESS BUILD THEIR BRANDS THROUGH EXCITING FOOTWEAR.

State of our Art

At FCTRY LAb, we constantly innovate to create exciting footwear that turns heads – from fashion models to pro athletes. We’ve setup an end to end resource for creators and brands to build and launch new products – from a world class team to a State of the Art Studio and LAb.

Design studio
  • We turn ideas into 2D & 3D visuals, then engineer the design for biomechanics, comfort and fit to create a blueprint for a real shoe.
Prototyping LAb
  • This is the place to experiment with your ideas – new materials like sugarcane & coffee beans and crazy shapes & constructions that push the boundaries of imagination. We rapidly iterate with you through multiple design ideas to end up with a wearable shoe that is ready to manufacture.
Manufacturing
  • We make small batches in L.A. for testing and feedback, then larger batches at multiple locations globally.
Content & Marketing Studio
  • Our AV team films the whole process from design to final product. Our marketing team helps create content for social media & digital marketing.
E-Commerce & Logistics
  • You can piggyback on our e-com infrastructure and our global retail relationships to launch product to consumers.
Venture Incubator
  • Many creators have shoe dreams, but few can fund it and make it real. We partner with chosen creators to build and launch products together.

THE CORE OF OUR LAB

2D and 3D Digital Designs

Performance Testing

Last Creation and Development

High-Tech 3D Printing

Knit Creation and Development

Additive Manufacturing 3D

Shoe making and Cobbling

Direct to Fabric 3D

INVESTORS & ADVISORS

OUR INVESTORS INCLUDE TOP VENTURE CAPITAL FIRMS, PEDIGREED ANGEL INVESTORS, A CONSORTIUM OF NBA & NFL PLAYERS AND THE PRIVATE INVESTMENT ARM OF THE LA DODGERS & CHELSEA FC OWNERSHIP GROUP.

JASON MAYDEN

JORDAN BRAND CHIEF DESIGN OFFICER, FOUNDER AND CREATIVE DIRECTOR OF TRILLICON VALLEY

LES GREEN

CEO SLAM, EX-NIKE

DANIEL BAILEY

FOUNDER OF CONCEPT KICKS

MIKAEL MOORE

CEO WONDALAND, MANAGER, JANELLE MONAE

DINESH MOORJANI

CO-FOUNDER OF TINDER, TIME ZERO CAPITAL

VISHNU MENON

WEST COAST HEAD, WARBURG PINUS

MIGUEL MCKELVEY

CO-FOUNDER OF WEWORK

MIA WRIGHT

FOUNDING PRESIDENT & DIRECTOR AT NATIONAL BASKETBALL WIVES ASSOCIATION

OUR TEAM

OMAR BAILEY

CO-FOUNDER

Ex-Head of Yeezy/Adidas Lab

ABHI SOM

CO-FOUNDER

Ex-Wall Street Exec & Investor

RAVI BHASKARAN

CHIEF OPERATING OFFICER

Silicon Valley Startup Veteran

SATYAN GOHIL

HEAD OF INNOVATION

Ex-Yeezy/Adidas Lab

VENTURE-BACKED BY

CONTACT US

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