We are a high-tech sneaker creation lab in Los Angeles helping creators across entertainment, sports, and business build their brands through footwear.
HYPEBEAST
Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company
Council Of Fashion Designers Of America
Named “the shoe guy” in art school, who knew that Omar Bailey's sketch book of sneaker designs would evolve into the businessman he is today?
Business Insider
Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand
Essence
Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year
Footwear News
Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company
Business of Fashion
Hyper Growth Is Over for Sneakers. What’s Next?
About Us
Our black led team of industry experts with specialized technology, and manufacturing knowhow, offers an independent alternative to 
big sneaker to empower creators with more control and ownership than ever before. 
OMAR BAILEY WITH THE STARS
STARS WHO BELIEVE IN US
CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.
Jay Z
Rapper, Record Executive, and Entrepreneur
Lady Gaga
Singer-Songwriter and Actress
Quest Love
Musician and Record Producer, Frontman of the Roots
Frank Lucas
No Intro Needed
Karim Benzema
International Football Superstar, French National Team
Jose Bautista
MLB Legend, 5x All Star
Allan Houston
NBA Legend, 2x All Star and Olympic Gold
Terry Crews
NFL Star, Actor, and TV Host
INVESTORS & ADVISORS
PEOPLE WHO BELIEVE IN US
Our investors include top venture capital firms, pedigreed angel investors, a consortium of NBA & NFL players and the private investment arm of the LA Dodgers & Chelsea FC ownership group.
Dinesh Moorjani
Co-Founder of Tinder,
Time Zero Capital
Vishnu Menon
West Coast Head,
Warburg Pincus
Miguel McKelvey
Co-Founder of
WeWork
Mikael Moore
CEO Wondaland, Manager,
Janelle Monae
Les Green
CEO SLAM,
Ex-Nike
Daniel Bailey
Founder of
Concept Kicks
Nicoline Van Enter
Founder of
Footwearology Lab
Mia Wright
Founding President & Director at National Basketball Wives Association
Craig Reingold
Ex-President: Honeywell Retail,
Wolverine (Sperry), Toms
Francesco di Trapani
Former Head of Investment Banking in RBS Italy
Venture-backed by
OUR TEAM
WHO WE ARE
Omar Bailey
Co-Founder
Ex-Head of Yeezy/Adidas Lab
Ravi Bhaskaran
Chief Operating Officer
Silicon Valley Startup Veteran
Shanita Nicholas
General Counsel
Ex-Kirkland & Ellis
Satyan Gohil
Head of Innovation
Ex-Yeezy/Adidas Lab
What we offer
We help you with Every Step of Creating and Launching a shoe.
Stay Culturally Relevant
We have a deep understanding of the sneaker-subculture’s present and future trends, directly and via relationships with the world’s top designers.
Transition Concepts Into Scale
We are a tool for developing conceptual ideas and transitioning them into physical prototypes which can then be scaled to mass production.
Increase Speed to Market
Our lab enables you to design, prototype, and manufacture footwear in 1-3 months — A step up from the traditional 8-12 months.
Co-Own and Co-Develop
Our unique technology lets us collaborate with brands, celebrities, or athletes to co-own and co-develop the next generation of footwear lines.
the core of our lab
We combine traditional methods of make with modern tech to redefine techniques and invent novel construction methods. This enables us to explore new dimensions of creativity that results in discoveries that can inspire an entire industry.
2D and 3D Digital Designs
Performance Testing
Last Creation and Development
High-Tech 3D Printing
Knit Creation and Development
Additive Manufacturing
Shoe Making and Cobbling
Direct to Fabric 3D Printing
Contact us
General inquiries
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