We are a high-tech sneaker creation lab in Los Angeles helping creators across entertainment, sports, and business build their brands through footwear.

HYPEBEAST

Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company

Council Of Fashion Designers Of America

Named “the shoe guy” in art school, who knew that Omar Bailey's sketch book of sneaker designs would evolve into the businessman he is today?

Business Insider

Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand

Essence

Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year

Footwear News

Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company

Business of Fashion

Hyper Growth Is Over for Sneakers. What’s Next?

About Us

STORY AND MISSION
Our black led team of industry experts with specialized technology, and manufacturing knowhow, offers an independent alternative to big sneaker to empower creators with more control and ownership than ever before.

OMAR BAILEY WITH THE STARS

STARS WHO BELIEVE IN US

CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.

Jay Z

Rapper, Record Executive, and Entrepreneur

Lady Gaga

Singer-Songwriter and Actress

Quest Love

Musician and Record Producer, Frontman of the Roots

Frank Lucas

No Intro Needed

Karim Benzema

International Football Superstar, French National Team

Jose Bautista

MLB Legend, 5x All Star

Allan Houston

NBA Legend, 2x All Star and Olympic Gold

Terry Crews

NFL Star, Actor, and TV Host

INVESTORS & ADVISORS

PEOPLE WHO BELIEVE IN US

Our investors include top venture capital firms, pedigreed angel investors, a consortium of NBA & NFL players and the private investment arm of the LA Dodgers & Chelsea FC ownership group.

Dinesh Moorjani

Co-Founder of Tinder,

Time Zero Capital

Vishnu Menon

West Coast Head,

Warburg Pincus

Miguel McKelvey

Co-Founder of

WeWork

Mikael Moore

CEO Wondaland, Manager,

Janelle Monae

Les Green

CEO SLAM,

Ex-Nike

Daniel Bailey

Founder of

Concept Kicks

Nicoline Van Enter

Founder of

Footwearology Lab

Mia Wright

Founding President & Director at National Basketball Wives Association

Craig Reingold

Ex-President: Honeywell Retail,

Wolverine (Sperry), Toms

Francesco di Trapani

Former Head of Investment Banking in RBS Italy

Venture-backed by

companies who believe in us

OUR TEAM

WHO WE ARE

Omar Bailey

Co-Founder

Ex-Head of Yeezy/Adidas Lab

Ravi Bhaskaran

Chief Operating Officer

Silicon Valley Startup Veteran

Shanita Nicholas

General Counsel

Ex-Kirkland & Ellis

Satyan Gohil

Head of Innovation

Ex-Yeezy/Adidas Lab

What we offer

OUR SERVICES

We help you with Every Step of Creating and Launching a shoe.

Stay Culturally Relevant

We have a deep understanding of the sneaker-subculture’s present and future trends, directly and via relationships with the world’s top designers.

Transition Concepts Into Scale

We are a tool for developing conceptual ideas and transitioning them into physical prototypes which can then be scaled to mass production.

Increase Speed to Market

Our lab enables you to design, prototype, and manufacture footwear in 1-3 months — A step up from the traditional 
8-12 months.

Co-Own and Co-Develop

Our unique technology lets us collaborate with brands, celebrities, or athletes to co-own and co-develop the next generation of footwear lines.

the core of our lab

the core of our lab

We combine traditional methods of make with modern tech to redefine techniques and invent novel construction methods. This enables us to explore new dimensions of creativity that results in discoveries that can inspire an entire industry.

2D and 3D Digital Designs

Performance Testing

Last Creation and Development

High-Tech 3D Printing

Knit Creation and Development

Additive Manufacturing

Shoe Making and Cobbling

Direct to Fabric 3D Printing

Contact us

General inquiries