
We are a high-tech sneaker creation lab in Los Angeles helping creators across entertainment, sports, and business build their brands through footwear.

Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company

Named “the shoe guy” in art school, who knew that Omar Bailey's sketch book of sneaker designs would evolve into the businessman he is today?

Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand

Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year

Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company
About Us
OMAR BAILEY WITH THE STARS
STARS WHO BELIEVE IN US
CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.

Jay Z
Rapper, Record Executive, and Entrepreneur

Lady Gaga
Singer-Songwriter and Actress

Quest Love
Musician and Record Producer, Frontman of the Roots

Frank Lucas
No Intro Needed

Karim Benzema
International Football Superstar, French National Team

Jose Bautista
MLB Legend, 5x All Star

Allan Houston
NBA Legend, 2x All Star and Olympic Gold

Terry Crews
NFL Star, Actor, and TV Host
INVESTORS & ADVISORS
PEOPLE WHO BELIEVE IN US
Our investors include top venture capital firms, pedigreed angel investors, a consortium of NBA & NFL players and the private investment arm of the LA Dodgers & Chelsea FC ownership group.

Dinesh Moorjani
Co-Founder of Tinder,
Time Zero Capital

Vishnu Menon
West Coast Head,
Warburg Pincus

Miguel McKelvey
Co-Founder of
WeWork

Mikael Moore
CEO Wondaland, Manager,
Janelle Monae

Les Green
CEO SLAM,
Ex-Nike

Daniel Bailey
Founder of
Concept Kicks

Nicoline Van Enter
Founder of
Footwearology Lab

Mia Wright
Founding President & Director at National Basketball Wives Association

Craig Reingold
Ex-President: Honeywell Retail,
Wolverine (Sperry), Toms

Francesco di Trapani
Former Head of Investment Banking in RBS Italy
OUR TEAM
WHO WE ARE

Omar Bailey
Co-Founder
Ex-Head of Yeezy/Adidas Lab

Abhishek Som
Co-Founder
Ex-Wall Street Exec & Investor

Ravi Bhaskaran
Chief Operating Officer
Silicon Valley Startup Veteran

Shanita Nicholas
General Counsel
Ex-Kirkland & Ellis

Satyan Gohil
Head of Innovation
Ex-Yeezy/Adidas Lab

Fahad Nabi
Head of Product Strategy and Analytics
Ex-Amazon/Microsoft AI
What we offer
We help you with Every Step of Creating and Launching a shoe.


Stay Culturally Relevant
We have a deep understanding of the sneaker-subculture’s present and future trends, directly and via relationships with the world’s top designers.
Transition Concepts Into Scale
We are a tool for developing conceptual ideas and transitioning them into physical prototypes which can then be scaled to mass production.
Increase Speed to Market
Our lab enables you to design, prototype, and manufacture footwear in 1-3 months — A step up from the traditional 8-12 months.
Co-Own and Co-Develop
Our unique technology lets us collaborate with brands, celebrities, or athletes to co-own and co-develop the next generation of footwear lines.
the core of our lab
We combine traditional methods of make with modern tech to redefine techniques and invent novel construction methods. This enables us to explore new dimensions of creativity that results in discoveries that can inspire an entire industry.
2D and 3D Digital Designs

Performance Testing

Last Creation and Development

High-Tech 3D Printing

Knit Creation and Development

Additive Manufacturing

Shoe Making and Cobbling

Direct to Fabric 3D Printing

Contact us
General inquiries
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