
Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company

Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand

Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year

Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company
About Us
OMAR BAILEY WITH THE STARS
STARS WHO BELEIVE IN US
02
CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.

Jay Z

Allan Houston

Quest Love

Frank Lucas

Karim Benzema

Jose Bautista

Lady Gaga

Terry Crews
INVESTORS & ADVISORS
PEOPLE WHO BELIEVE IN US
03
OUR INVESTORS INCLUDE TOP NFL AND NBA PLAYERS ALONG WITH THE OWNERS OF THE LA DODGERS, LA LAKERS, GOLDEN STATE WARRIORS, AND FC CHELSEA.

Dinesh Moorjani
Co-Founder of Tinder,
Time Zero Capital

Vishnu Menon
West Coast Head
Warburg Pincus

Miguel McKelvey
Co-Founder of
WeWork

Mikael Moore
CEO Wondaland, Manager,
Janelle Monae

Les Green
CEO SLAM,
Ex-Nike

Daniel Bailey
Founder of
Concept Kicks

Nicoline Van Enter
Founder of
Footwearology Lab

Mia Wright
Founding Director, NBA Wives
Association

Craig Reingold
Ex-President: Honeywell Retail,
Wolverine (Sperry), Toms

Francesco di Trapani
Ex-Investment Banking RBS Italy,
EX-JP Morgan
Venture-backed by






OUR TEAM
WHO WE ARE
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Omar Bailey
Co-Founder
Ex-Head of Yeezy/Adidas Lab

Abhishek Som
Co-Founder
Ex-Wall Street Exec & Investor

Ravi Bhaskaran
Chief Operating Officer
Silicon Valley Startup Veteran

Shanita Nicholas
General Counsel
Ex-Kirkland & Ellis

Satyan Gohil
Head of Innovation
Ex-Yeezy/Adidas Lab

Fahad Nabi
Head of Product Strategy and Analytics
Ex-Amazon/Microsoft AI
What we offer
We help you with Every Step of Creating and Launching a shoe.


Stay Culturally Relevant
We have a deep understanding of the sneaker-subculture’s present and future trends, directly and via relationships with the world’s top designers.
Transition Concepts Into Scale
We are a tool for developing conceptual ideas and transitioning them into physical prototypes which can then be scaled to mass production.
Increase Speed to Market
Our lab enables you to design, prototype, and manufacture footwear in 1-3 months — A step up from the traditional 8-12 months.
Co-Own and Co-Develop
Our unique technology lets us collaborate with brands, celebrities, or athletes to co-own and co-develop the next generation of footwear lines.
the core of our lab
We combine traditional methods of make with modern tech to redefine techniques and invent novel construction methods. This enables us to explore new dimensions of creativity that results in discoveries that can inspire an entire industry.
2D and 3D Digital Designs
Performance Testing
Last Creation and Development
High-Tech 3D Printing
Knit Creation and Development
Additive Manufacturing
Shoe Making and Cobbling
Direct to Fabric 3D Printing
Contact us
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General inquiries
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