We are a high-tech sneaker creation lab in Los Angeles helping creators across entertainment, sports, and business build their brands through footwear.
Omar Bailey, Former Head of adidas YEEZY Innovation Lab, is Launching a Sneaker Production Company
Named “the shoe guy” in art school, who knew that Omar Bailey's sketch book of sneaker designs would evolve into the businessman he is today?
Former Adidas executive, Omar Bailey, who helped make Yeezy shoes a reality is trying to make it easy for anyone to start a sneaker brand
Former Head of Yeezy-Adidas Innovation Lab Raises $6M For New Company, Marking It One Of The Largest Investments For A Black Founder This Year
Former Head of Yeezy-Adidas Innovation Lab Secures $6 Million in Funding to Launch Full-Service Sneaker Production Company
OMAR BAILEY WITH THE STARS
STARS WHO BELIEVE IN US
CELEBRITIES AND STARS OMAR BAILEY HAS PREVIOUSLY DESIGNED OR PROTOTYPED FOOTWEAR FOR.
Rapper, Record Executive, and Entrepreneur
Singer-Songwriter and Actress
Musician and Record Producer, Frontman of the Roots
No Intro Needed
International Football Superstar, French National Team
MLB Legend, 5x All Star
NBA Legend, 2x All Star and Olympic Gold
NFL Star, Actor, and TV Host
INVESTORS & ADVISORS
PEOPLE WHO BELIEVE IN US
Our investors include top venture capital firms, pedigreed angel investors, a consortium of NBA & NFL players and the private investment arm of the LA Dodgers & Chelsea FC ownership group.
Co-Founder of Tinder,
Time Zero Capital
West Coast Head,
CEO Wondaland, Manager,
Nicoline Van Enter
Founding President & Director at National Basketball Wives Association
Ex-President: Honeywell Retail,
Wolverine (Sperry), Toms
Francesco di Trapani
Former Head of Investment Banking in RBS Italy
WHO WE ARE
Ex-Head of Yeezy/Adidas Lab
Ex-Wall Street Exec & Investor
Chief Operating Officer
Silicon Valley Startup Veteran
Ex-Kirkland & Ellis
Head of Innovation
Head of Product Strategy and Analytics
What we offer
We help you with Every Step of Creating and Launching a shoe.
Stay Culturally Relevant
We have a deep understanding of the sneaker-subculture’s present and future trends, directly and via relationships with the world’s top designers.
Transition Concepts Into Scale
We are a tool for developing conceptual ideas and transitioning them into physical prototypes which can then be scaled to mass production.
Increase Speed to Market
Our lab enables you to design, prototype, and manufacture footwear in 1-3 months — A step up from the traditional 8-12 months.
Co-Own and Co-Develop
Our unique technology lets us collaborate with brands, celebrities, or athletes to co-own and co-develop the next generation of footwear lines.
the core of our lab
We combine traditional methods of make with modern tech to redefine techniques and invent novel construction methods. This enables us to explore new dimensions of creativity that results in discoveries that can inspire an entire industry.
2D and 3D Digital Designs
Last Creation and Development
High-Tech 3D Printing
Knit Creation and Development
Shoe Making and Cobbling
Direct to Fabric 3D Printing
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