At FCTRY LAb, we constantly innovate to create exciting footwear that turns heads – from fashion models to pro athletes. We’ve setup an end to end resource for creators and brands to build and launch new products – from a world class team to a State of the Art Studio and LAb.

Design studio

• We turn ideas into 2D & 3D visuals, then engineer the design for biomechanics, comfort and fit to create a blueprint for a real shoe.

Prototyping LAb

• This is the place to experiment with your ideas – new materials like sugarcane & coffee beans and crazy shapes & constructions that push the boundaries of imagination. We rapidly iterate with you through multiple design ideas to end up with a wearable shoe that is ready to manufacture.

Manufacturing

• We make small batches in L.A. for testing and feedback, then larger batches at multiple locations globally.

Content & Marketing Studio

• Our AV team films the whole process from design to final product. Our marketing team helps create content for social media & digital marketing.

E-Commerce & Logistics

• You can piggyback on our e-com infrastructure and our global retail relationships to launch product to consumers.

Venture Incubator

• Many creators have shoe dreams, but few can fund it and make it real. We partner with chosen creators to build and launch products together.

Omar Bailey is a footwear design & creation entrepreneur who built his reputation working with various stars such as Jay-Z, Karim Benzema, Lady Gaga, Quest Love & Allan Houston and top tier brands like Adidas, Timberland, New Balance & K-Swiss.Traveling frequently between New York, China & India, Mr. Bailey gained a deep understanding of the bridge between design & contract manufacturing. He established his own design firm and brand & was also a partner in a unique sneaker prototyping lab facility in Manhattan servicing many corporate and star clients.From 2019-2022 Omar was Head of the Innovation Lab at Yeezy/Adidas. During Omar’s time at Yeezy it has grown by more than $1 billion in revenues. Omar and his team were responsible for the execution of Yeezy’s vision from conception to physical creation at its prototyping lab.Omar studied Industrial Design at the College for Creative Studies in Detroit, Michigan & graduated from the College of Design, Architecture & Art at University of Cincinnati.

Abhi Som is the Co-Founder of FCTRY LAb and is based out of Europe and the Gulf and is focused on expanding the company outside the United States.Abhi brings deep experience and understanding in helping finance, build & grow early-stage companies. Prior experience includes being in the M&A/Restructuring group with Lazard in NYC. Post Lazard, Abhi was a founding member of a $230 million NYC based private equity fund which deployed its entire capital in 9 transactions globally.Abhi’s experience in the early-stage space started with his 2 year stint as Managing Director and India Country Head of IEG, a Berlin headquartered early stage investment bank with a presence in 8 countries. More recently Abhi helped create, finance and build two Los Angeles based startups partnering with Hollywood veteran Jack Giarraputo (Co-Founder Happy Madison).Abhi graduated top of his class from Case Western University in Management and Finance with an International Business specialization from the prestigious Universita’ Bocconi in Milan, Italy. He speaks English, Italian, Hindi and Bengali fluently.

Ravi is a Silicon Valley veteran with over 30 years of experience as a CEO, VC, board member, and advisor to startup companies that have created over $1 Billion of enterprise value in exits or IPO's.As a partner in Fog City Capital, Ravi continues to be both an investor and serial entrepreneur.Ravi has a B.S. from UC Berkeley and MBA from the University of Chicago/London Business School.

Satyan offers his experience as a maker, designer and innovator to footwear and apparel industries. He leads creative teams in product creation, from concept designs to wearable prototypes. He played an integral part in the creation of innovative product concepts for Arcteryx, Lululemon, Yeezy & KEEN Footwear.  Growing up in a family of tailors sparked a deep interest in the possibilities of making. With Swahili and India heritage and raised between Africa, Europe and North America, Satyan pushes design boundaries in the product creation process.Satyan holds an Industrial Design Degree from Emily Carr University in Vancouver B.C.